Fight for Rhinos

Vietnam is the country responsible for the most demand in rhino horn.

75% of Vietnam is Buddhist.

Recently the International Buddhist Confederation (IBC) announced they would actively promote guidelines and awareness toward the illegal and immoral use of rhino horn.

According to the IBC newsletter, “We should move from Compassion to Action…putting forth the need for a pioneering Buddhist initiative that translates Buddha’s teachings of compassion and wisdom into action for the good of all sentient beings.”

Vietnam’s Buddhist leadership has agreed to launch a comprehensive public outreach campaign against the use of rhino horn on the grounds that it is steeped in violence towards animals, biodiversity and human beings (poachers, rangers, and the victims of illegal trafficking in drugs, arms and people).

It’s consumption therefore is unacceptable for any Buddhist and has to stop.

vietnam feeding rhinos breaking the brand Image from Breaking the Brand.

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