In 2013, a massive campaign for awareness was launched. The goal: a giant digital billboard in Times Square, New York to raise awareness to the massive crisis of elephant and rhino poaching.
The campaign raised the necessary $25,000 and the billboard ran for a month, once every 2 minutes, 24 hours a day, exposing the message to thousands of people.
Now two years later, Times Square will serve as the center of attention again for the New York ivory crush. 1 ton of ivory will be pulverized today as a symbol of the USA’s commitment to stop wildlife trafficking. According to the Fish and Wildlife Service, most of the pieces are large statues and tusks confiscated in seizures in Philadelphia and New York.
This is the second public crush for the US, the first was a destruction of 6 tons in Colorado in 2013.
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