Animal abuse cannot and should NOT be allowed to continue. SeaWorld’s time is coming to an end, whether they like it or not.

Exposing the Big Game

SeaWorld has new ad campaign after disparaging documentary
By MIKE SCHNEIDER, Associated PressPublished: Mar 23, 2015
FILE – In this Monday, March 7, 2011, file photo, park guests watch as a killer whale flips out of the water at SeaWorld Orlando’s Shamu Stadium in Orlando, Fla. (AP Photo/Phelan M. Ebenhack, File)
ORLANDO, Fla. (AP) — SeaWorld is starting an advertising campaign in the wake of declining revenue and attendance that followed the release of a highly critical documentary.

The campaign that began Monday focuses on the marine-life theme park’s efforts at caring for animals in captivity and in the wild.

SeaWorld Entertainment Inc. has faced declining revenue and attendance since the release of the 2013 documentary “Blackfish.” The documentary examined what led a killer whale to drown a trainer in 2010 at SeaWorld’s Orlando park.

Last year, SeaWorld’s revenue declined 3 percent from the previous year. Its chief executive resigned, and the company announced plans to…

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